ARE YOU PROUD OF YOUR
By Bruce L. Katcher, Ph.D. President, Discovery Surveys, Inc.
70 percent of employees are
proud of their organization.
About 10 years ago, I did the unthinkable. I converted from a
lifelong Yankee fan to an avid Red Sox fan. The transition was not easy, but I
was welcomed with open arms by the Red Sox nation. I have lived through some
difficult times as well as a World Series championship.
Through thick and thin, I am proud to be a Red Sox fan. I feel a
sense of pride when I talk about the Sox, when I watch a Red Sox away game and
see thousands of my fellow Red Sox fans there, and when I wear my Red Sox cap
in public. Armed with this pride, every game of the long season is a joy and
the quality of my life has improved.
How strong is your pride in your organization? Can you strongly
agree with the following statements?
I am proud to work for my organization.
We are superior to our competitors.
When I talk to others about my organization, I say
"we" instead of "they."
I feel comfortable wearing the uniform or logo of
my organization in public.
I defend my organization if an outsider says
negative things about it.
I feel a sense of pride when I read about my
organization in the newspaper or a trade publication.
I have a good understanding of the history of my
Organizational pride is the glue that keeps employees committed to
their organization. Proud employees stay committed to their organizations even
when their pay is low, they dislike their boss, they are skeptical about the
current leadership, or the organization is performing poorly. If your employees
lack pride, their morale and productivity are sure to decline.
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WHAT TO DO
Here are some ways organizations instill and build pride among
- Communicate the Organization's History
Employees want to feel that they are part of a
tradition that transcends their daily workday. Here are some of the stories the
employees of some of my clients proudly relate:
"We started in the founder's garage and have
grown to become a half billion-dollar organization in less than 20
"We are a 17th generation family company, the
oldest family-owned company in the United States."
" In the 1800's we made horse-drawn plows at
this same location and now we are one of the world's foremost manufacturers of
email@example.com writes corporate histories for
organizations. The book or brochure he creates tells the story of the beginning
and growth of the organization. It is distributed to employees, customers, and
prospects and helps employees develop a stronger sense of pride in their
- Celebrate Successes
Members of a winning team are proud to be
part of that team. Management shares good news such as increased sales, new
customers, productivity gains, increased quality, and mentions in the newspaper
or trade publications.
- Give Back to the Community
Several of my clients provide millions of dollars
to charitable organizations. A few also allow their employees to volunteer for
good causes during paid company time. This certainly has helped their employees
feel more proud of their organization.
- Emphasize the Value You Provide
Employees are proud of their organizations when
they know that it is providing a valuable service to the community and society.
For example, I have a friend who is a partner in a medical practice. They
specialize in treating life-threatening kidney diseases. He and his partners
have saved or prolonged the lives of thousands of patients. He has personally
won awards for being one of the best physicians in the state. This is they type
of news that should be shared with employees.
Organizational pride is very important and does not have to be
left to happenstance. Management can foster and promote organizational pride by
communicating the history of the organization, celebrating successes, giving
back to the community, and emphasizing the value they provide.
I am very much
interested in your views on this topic.
Please reply with your comments and
suggestions to .
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