Discovery Surveys, Inc. conducts customer satisfaction surveys and focus groups to help our clients:

• Retain valuable customers;

• Improve the quality of their products and services;

• Understand the differences between their A, B, and C customers;

• Identify what is most important to customers;

• Assess how well their employees are serving customers; and

• Identify those customers most likely to take their business elsewhere.

How to Make Strategic Use of Customer Satisfaction Surveys

Making good use of customer survey results is crucially important. Click here to download Dr. Katcher's article on this topic from the Journal of Business Strategy.

Sample Survey

Click here to view a sample web-based Customer Satisfaction Survey developed by Discovery Surveys. (Opens in a new browser window.)

Sample Data Report

Click here to view a sample Customer Satisfaction Survey Data Report.

Tangible Results

• Identified vital new markets for a high tech manufacturer

• Helped a national food service organization achieve their client retention goals

• Enabled a national consulting firm to compensate their associates based on the level of satisfaction of their customers

• Rejuvenated a textile manufacturer's quality improvement program

• Identified what is most important to customers of a national manufacturer enabling them to increase the effectiveness and reduce the cost of their customer retention program

Partial Client List