Discovery Surveys, Inc. conducts customized readership surveys and focus groups to enable publishers to:
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Improve their editorial content;
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Increase market share;
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Launch new products, services, and redesigns; and
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Increase advertising revenue.
Tangible Results
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Increased advertising revenue for a national trade magazine
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Helped redesign the web site for an international technical publication
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Identified several new profitable products for a national health magazine
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Helped launch a new revenue-generating web site for an international association
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Gathered reader insights to help redesign a publication of a national trade association
Published Articles
Partial Client List
The American Association for the Advancement of
Science
(publisher of Science Magazine)
Bankers Trust
(publisher of Financial Mentor
Newsletter)
Folio Magazine)
The Hastings Center
Mc-Graw Hill
(publisher of Engineering
News-Record)
Massachusetts Medical Society
(publisher of
the New England Journal of Medicine)
The Mayo Clinic
(publisher of Mayo Clinic
Health Letter)
The National Fire Protection Association
(publisher of NFPA Journal and NFPA Update)
R.H. Rappaport Publishing
(publisher of
Practical Diabetology)
I have used the
services of Discovery Surveys for more than 10 years. Bruce Katcher's method of
conducting surveys assures you of getting the answers you need. His reports are
thorough and easy to comprehend. Compared to other vendors, I find Bruce fair,
reliable and highly professional.
