AN INSIDER'S GUIDE TO BUILDING A SUCCESSFUL CONSULTING PRACTICE
Do You Have What It Takes to Make It as an Independent Consultant?
by Bruce L. Katcher with Adam Snyder
The cost of the book is $19.95.
Published by AMACOM, the
of The American Management Association.
© 2010 Bruce L. Katcher.
All rights reserved.
Becoming your own boss It's a dream shared by many recent casualties of corporate layoffs as well as restless employees who are tired of the shackles of the corporate world. Launching a solo venture, however, can lead to a nightmare of demoralizing failure and financial disaster for those who lack a clear business plan and realistic sense of the hard work ahead. After recovering from the shock of getting laid off more than seventeen years ago, Bruce Katcher vowed to take total control of his financial fate by going into business for himself. Through trial and error, continuous learning from his fellow consulting colleagues, and perspiration, he eventually made himself into a respected, valued, and financially comfortable consultant. And he has never looked back. For anyone drawn to the dream of becoming his or her own boss, Katcher now offers the benefit of his experience-and the experiences of other consultants in diverse industries with an original survey of 200 successful independent consultants-in AN INSIDER'S GUIDE TO BUILDING A SUCCESSFUL CONSULTING PRACTICE (AMACOM; March 16, 2010; $19.95 Paperback).
"It's not rocket science," Katcher assures everyone who longs for financial independence and more control over how, where, and when they work. "All you need is the willingness to get out of your comfort zone, learn, and work hard, as well as the ability to meet the needs of clients and a method for finding more clients."
To make sure that every aspiring consultant is truly on the best course, Katcher begins by clarifying the critical differences between an employee, a contractor, and a consultant. Then, he gets down to the business of making the dream of becoming your own boss a reality. All self-contained, each chapter focuses on a particular challenge faced by independent consultants and presents several different solutions. To keep the lessons interesting, relevant, and useful, each chapter opens with a story that demonstrates how that challenge was faced by a real, live successful consultant.
An invaluable resource for established as well as fledgling consultants, AN INSIDER'S GUIDE TO BUILDING A SUCCESSFUL CONSULTING PRACTICE offers specialists in all fields proven, simple, and highly effective ways to:
Establish credibility through writing articles, delivering speeches, and other approaches.
Market their consulting services, with an emphasis on providing value to potential clients.
Nurture strategic relationships and leverage networking opportunities.
Sell their consulting services and set fees that are fair but reinforce the value of their service.
Deliver tangible results and make certain their recommendations are implemented.
Manage their time, maintain their motivation, avoid loneliness, and handle the other perils of working on your own.
To offer more valuable insights, Katcher shares the results of his original survey of 200 successful independent consultants. Among the sample's characteristics, 63 percent had never worked for a consulting firm before starting their own consulting business and 41 percent earn more than $100,000 a year from their consulting work. Practical and realistic, AN INSIDER'S GUIDE TO BUILDING A SUCCESSFUL CONSULTING PRACTICE leads the way to living the dream and prospering from doing the work you love.
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